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Conversion Tracking with Binom

How to connect Binom to Adexium so conversions come back to us via S2S postback. Postback endpoint, full parameter list, response codes and the postback key are described in S2S Tracker Basics — this page covers only the Binom-specific steps.

The illustration below is schematic: field names match Binom's settings, but the visual layout is simplified.

1. Traffic Source in Binom

In Binom go to Traffic Sources → Create and add "Adexium". In the External ID field put our macro [CLICK_ID].

2. Traffic Source Postback URL

In the same form set the postback URL with Binom's {externalid} token:

http
https://go.atechspace.live/conversion?click_id={externalid}&event_type=level1&key=YOUR_POSTBACK_KEY

Optionally append &payout={payout}.

Binom setup: traffic source and postback URL

3. Campaign URL in Adexium

After you save the campaign, Binom generates the Campaign URL with the external ID parameter already included. Copy it into your Adexium campaign as is and check that it carries our macro, e.g.:

http
https://YOUR-BINOM-DOMAIN.com/GENERATED_PATH?...&external_id=[CLICK_ID]

Event Mapping

EventMeaning
level1Registration / Install
level2First Deposit
level32nd+ Deposit

Verify

  1. Open the campaign URL preview in Binom and check that [CLICK_ID] is present verbatim — the macro is replaced by Adexium at click time, not by the tracker.
  2. Send a test click, take the real click ID from Binom's click log and fire the postback manually in a browser. You should get {"message":"Accepted"}.
  3. Check the Tracking page in the Adexium dashboard — the conversion appears in campaign statistics within a few minutes.

Questions — contact us via the support bot.